Maury County Parks offer a variety of recreational opportunities for residents and visitors of Maury County. The Maury County Parks and Recreation Department oversees over 1,000 acres of parkland with a focus on providing a diverse range of recreational amenities and features including green spaces, rugged trails, and play areas.

In 2020, I worked with the Maury County Parks & Recreation Department to update their brand identity in order to better portray their image as a high-quality, professionally managed park system.

Brand Identity: Created a style guide to update and distinguish elements of the brand, such as color, design, and logo to better identify Maury County Parks & Recreation.

Website & Recreation Software: The department was previously paper-based and did not have a unique website. I worked with the contracted county web developer to design and implement a new departmental header and recreation software for increased visibility and user experience. Additionally, I updated all website copy and navigation elements.

Social Media Strategy: Identified the brands target audience, built personas to better understand community motivations and habits, created a brand voice/personality, focused on consistent messaging and marketing, and built a digital asset library in order to drive brand awareness. Continually check back in with analytics to improve upon the strategy and provide insights to the department.